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■ 人物介绍
林垂宙教授
于中国大陆出生。在香港、台湾及美国接受教育， 亦在这些地区从事教育、科技研究及产业发展工作。
林教授毕业于台湾大学，主修化学工程。其后在美国哥伦比亚大学获得硕士及博士学位。亦在哈佛大学商学院高级企业管理进修毕业。
他于1988至94年期间担任 台湾工业技术研究院（工研院）院长。工研院是台湾规模最大之应用科技研究机构，致力于高科技工业之发展及传统(中小)企业之升级。在林教授出任院长任期内，工研院有多项重要的技术发展，包括微电子集成电路、笔记本型计算机、汽车通用引擎、复合材料应用及特殊化学品等，成功的移转到产业界，为台湾的技术型经济建立稳固的基础。在此之前，林教授曾在美国杜邦化学公司工作了十六年（1967-83），他于1983
年返回台湾担任工研院的工业材料研究所所长，至1988年升为院长。
在1978-94年间，林教授亦同时在 国立清华大学（新竹）兼任多顶工作，包括高分子科学教授、工业工程及工程管理学教授、工学院院长等。
林教授于1997年担任 香港科技大学副校长（主管研究及发展）及工业工程及工程管理学教授。他于2003年五月退休，仍为兼任教授及校长资深顾问。林教授于香港科大期间，致力于发展科研基础、科技创新及企业化、及加强大学与企业的合作。他主持香港科大与霍英东基金会及广州市政府的合作计划，建设广州南沙信息科技园。
他鼓吹加强香港与中国国内之合作，以发展大珠三角为卄一世纪高新科技经济的重镇。
林教授亦受聘为新加坡国家大学、北京清华大学、北京理工大学及中国科技大学的客座、顾问、荣誉教授等。
他曾获颁多项不同奬项，如 第三国际科学院技术奖、美洲中国工程师学会杰出成就奖、美国德守大学企业领袖奖、中国化学工程奖章、陆志鸿奖章等等。他当选
瑞典皇家工程院士(外籍)、亚洲太平洋材科学院院士、香港工程院院士。荣誉职务包括亚洲太平洋化工学会联盟主席、中国材科学会理事长等。
林教授亦曾担任若干其它科技企业的职务，包括美国Westlake Group 资深副总裁、香港伟清创新科技公司主席，他现任中华南沙科技企业有限公司行政总裁。
林教授的科研兴趣包括高分子之电子应用、科技管理及创新、技术转移、国家创新机制等。
Professor Otto C. C. Lin
Professor Otto C. C. Lin was born in the Chinese Mainland,
educated in Hong Kong, Taiwan, and U.S.A. and has an active
professional career in education, science, technology and
industry over this region.
He received a B.S. degree ( chemical engineering) from National
Taiwan University, and the MA. and PhD (physical chemistry)
degrees from Columbia University. He also completed the Advanced
Management Program at Harvard Business School.
Prof. Lin was President of the Industrial Technology Research
Institute (ITRI) during 1988-94. ITRI was the largest R&D
institution in Taiwan dedicated to development of high-tech
industries and upgrade of traditional (small and medium) enterprises.
During his tenure, ITRI has developed technologies in microelectronics,
notebook pc, automobile power-train, composite materials,
specialty chemicals, etc. forming the foundation of the technology-based
economy of Taiwan. His ITRI affiliation started in 1983 as
Director of the Materials Research Laboratories. Prior to
this, he served the E. I. Du Pont de Nemours Company for 16
years (1967-83).
At various periods during 1978-94, he held concurrent appointments
at National Tsing-Hua University (Hsin-Chu) including as Professor
of Polymer Science, Professor of Industrial Engineering and
Engineering Management and, Dean of School of Engineering.
Prof. Lin joined the Hong Kong University of Science and
Technology in 1997 as Vice President for Research and Development
and Professor of IEEM. Upon retirement in May 2003, he continued
to serve HKUST, on part-time basis, as Professor and Senior
Advisor to the President.
At HKUST, Prof. Lin focused on establishing research infrastructure,
technology entrepreneurship and university-industry collaborations.
He led university efforts in building the Nansha Information
Technology Park (Guangzhou) to promote innovation and entrepreneurship
in the greater Hong Kong-Pearl River Delta region.
He held visiting/advisory/honorary professorships at the
National University of Singapore, Tsing-Hua University (Beijing),
Beijing Institute of Technology and the University of Science
and Technology of China (Hefei, Anhui).
He was elected to the Royal Swedish Academy of Engineering
Science, Asia Pacific Academy of Materials, Hong Kong Academy
of Engineering Science and served as President of the Asia
Pacific Confederation of Chemical Engineering. He was recipient
of the 1993 Prize in Technology by the Third World Academy
of Sciences, Outstanding Achievement Award CIE-USA, Industrial
leadership Award, Drexel University, and other honours.
His other business engagements include: Senior Vice President
and CTO, Westlake Group of Companies; Chairman, Tsing-Tech
Innovations, Ltd. He now serves as President/CEO of the China
Nansha Technology Enterprises, Ltd.
Prof. Lin’s research interests are: polymer for electronic
applications, management of technology and innovation, technology
transfer, science parks, and, national innovation system.
冯楚伦(Arved von zur Muehlen)
德国汉莎航空公司大中国区董事
2005年9月1日，冯楚伦先生被任命为德国汉莎航空公司大中国区董事，在上海总部办公，全面负责汉莎在中国，即上海、北京、广州和香港的所有销售及市场活动。
在担任新职务之前，冯楚伦先生曾于2002年7月1日担任德国汉莎航空公司新加坡、马来西亚及文莱区总经理一职，并于2003年8月兼任印度尼西亚、澳大利亚及新西兰的地区总裁。
1999年，冯楚伦先生任汉莎欧洲联盟和市场策略部总经理，在伦敦负责欧洲销售区的联盟事务以及销售活动的管理和协调。
冯楚伦先生于1994年11月加入德国汉莎航空公司，担任法兰克福总部经理。负责瑞士和奥地利区的定价及收益管理。随后，其职责范围扩大到加拿大、南美洲和德国。1998年，他担任网络及收益管理高级副总裁助理。
冯楚伦先生毕业于德国法兰克福的Johann-Wolfgang-Goethe大学，获经济学学位，已婚并有一女。
Arved von zur Muehlen
Managing Director for China
Mr. Arved von zur Muehlen was appointed as Managing Director
for China based in Shanghai effective 01 September 2005. In
this position, Mr. von zur Muehlen oversees the entire sales
and marketing activities of Lufthansa German Airlines in the
country, comprising offices in Shanghai, Beijing, Guangzhou
and Hong Kong.
Prior to this appointment, Arved von zur Muehlen held the
post of General Manager, Singapore, Malaysia and Brunei, Lufthansa
German Airlines, since 01 July 2002. As of August 2003, he
additionally assumed the function of the Regional Director
for Indonesia, Australia and New Zealand.
Mr. von zur Muehlen was General Manager for Alliances and
Market Strategy Europe since 1999. Based in London, he managed
and co-ordinated Lufthansa’s alliance and sales activities
for the airline’s European sales region.
He first joined Lufthansa in November 1994 as a Manager based
in Frankfurt, responsible for pricing and yield management
for Switzerland and Austria. Subsequently, his responsibilities
were extended to cover Canada, South America and Germany.
In 1998, he took over the position of Assistant to the Senior
Vice President for Network and Yield Management
Mr. von zur Muehlen is married and has one daughter. He holds
an economics degree from Johann-Wolfgang-Goethe University
in Frankfurt.
孙健
孙健先生现任美国科尔尼公司(A.T.Kearney)全球合伙人和亚太区汽车咨询业务负责人。孙先生具有三十年以上国内外大企业工作和管理顾问经验。
孙健先生曾为多家国际和国内著名的汽车、消费电子、食品饮料、冶金， 化工等企业提供企业发展战略，市场竞争战略和经营战略项目咨询服务。孙先生服务过的主要客户包括：飞利浦电器，可口可乐，戴姆勒克莱斯勒，大众汽车，韩国现代汽车，日立电器，一汽集团，东风集团，上汽集团，
海尔集团，华侨城集团，罗蒙集团， 泸天化集团等。孙先生主要业务专长包括企业发展战略、跨国收购兼并，营销战略和效率提升、企业组织机构重组和营运效率改进等方面。
在加入咨询业之前，孙先生曾在中国和美国为财富500强企业施乐(XEROX)公司，柯达(KODAK)公司和格雷斯(W。R。GRACE)公司工作，担任过市场营销，业务开发和质量管理方面的高级管理职务，并曾任教于华东理工大学的管理工程系。
孙先生获华东理工大学工学学士学位，上海社会科学院经济学硕士学位和美国罗切斯特大学西蒙商学院工商管理硕士(MBA)学位。
Mr. Jian Sun
Mr. Jian Sun is the Vice President of A. T. Kearney and the
head of its Asian automotive industry practice. Mr. Sun has
more than 30 years of consulting and industry experience.
He has served clients come from automotive, consumer electronics,
food and beverage, and chemical industries on various strategy
and restructuring projects. The major clients that Mr. Sun
has served include: Philip Electronics, Coca Cola, DaimlerChrysler,
Volkswagen, Hyundai， Hitachi, Dongfeng Motor, First Auto Work,
SAIC, Haier etc. multinational and local Chinese companies.
Mr. Sun’s major specialties include: corporate strategy development,
international M&A, sales and marketing strategy and effectiveness
improvement, organization restructuring and operation improvement.
Before entering consulting, Mr. Sun has worked in Fortune
500 companies Kodak, Xerox and W. R. Grace in marketing, sales
and quality management positions and also taught in East China
University of Science and Technology as an assistant professor.
Mr. Sun had a Bachelor degree in Engineering from East China
University of Science and Technology; a Master degree in Economics
from Shanghai Academy of Social Sciences, a MBA from University
of Rochester, USA.
Chris Harris
全球营销总监
Chris Harris在2004年加入Vertu团队，在此之前他在Hutchinson 3G就职。Chris的使命是管理顶级通讯品牌Vertu的全球化以及市场策略的发展，其着眼点在于促进市场销售以及将Vertu定位于顶级通讯精品。
Chris 1991年毕业于英国牛津大学。之后他进入了知名的爱德曼公关公司（Edelman Worldwide）成为公关主管，开启了他对于市场行销的热爱。Chris在英国BBC杂志的行销工作以及后来在宝洁（Proctor
& Gamble）五年的经验都造就了他超凡的工作能力。在他服务宝洁的这段期间，Chris工作的团队见证了玉兰油（Oil
of Olay）从开架式护肤产品成为高单价保养品品牌的过程。
为了拓展营销经验并获取更多的零售经验，Chris选择进入英国最大的旅行公司Thomas Cook工作。
Chris对于了解消费者有着极大的热情。他的与众不同之处在于，他认为消费者行为本身除了可以转变成市场营销活动之外，更应该是整个公司组织运作的轴心。
在个人生活方面，他十分喜爱意大利的生活方式。最近他在意大利买了一幢老房子，准备自己动手翻修一新（Chris已经成功地重新翻修过许多旧屋）。Chris已婚并育有两子，目前的他十分享受生活中的一切。
Chris Harris
Global Marketing Director
Chris Harris joined Vertu from Hutchinson 3G in 2004. He
is responsible for managing the Vertu brand globally and the
development of sales and marketing strategies aimed at driving
sales and positioning Vertu into a widely recognised luxury
brand.
Chris graduated from the University of Oxford in 1991. He
joined Edelman Worldwide as a PR executive, before deciding
that the world of marketing was where his heart lay. He worked
in marketing for BBC magazines, and then for five years at
Proctor Gamble. During his time at P&G he was part of
the team that saw Oil of Olay transform from an entry-level
skin product into a high performance, higher priced cosmetics
brand.
Looking to broaden his marketing skills, Chris then gained
retail experience working for Thomas Cook, one of UK’s largest
travel companies.
Chris is passionate about consumer understanding, and how
this can be used to transform not just marketing activities,
but also the whole way a company does business.
On a personal level, he has a great love for Italy, where
he recently purchased a house, which is his current DIY project
(having already renovated four houses). He is married with
two sons.
杨黛芬 Antia Young
LVMH-法国娇兰 中国区总经理
LVMH PERFUMES & COSMETICS(SHANGHAI), Guerlain Brand GM,
教育状况：
1992-1993 美国加利福尼亚州 Santa Monica 大学 工商管理专业
2004-至今 The City University of New York, Baruch College
市场营销管理学院
工作经历：
1）1999年12月－至今 LVMH 香水化妆品公司台湾分公司
2002年7月－至今 娇兰品牌总经理
1999年12月－2002年6月 娇兰市场经理
2）1999年3月－1999年10月 Wealth March Co., Ltd
Anna Sui 品牌经理
3）1993年9月－1999年2月 台湾香水化妆品有限公司（欧莱雅集团）
1996年4月－1999年2月 兰蔻彩妆产品经理
郑龙匡
奥美顾客关系行销 董事总经理
郑龙匡在直销、数据库管理和广告互动方面有超过10年的工作经验.
他是 Apex International的创始人, Apex International是一家建立了如“Chic”
和 “Concierge” 等澳洲市场上的优秀品牌的澳洲行销公司.
在奥美之前, 他在互动行销行业拥有资深的管理地位 ，曾任上海AdXplorer公司总经理，还曾经负责台湾盛世长城关系行销部门的重组工作.
郑龙匡在关系行销和直销领域具有巨大的成就，客户贯穿了整个亚洲领域-包括远东，中国移动通信，汇丰银行，Johnson
& Johnson，兰寇，联合利华，索尼，Volkswagen，SAP，可口可乐等。
他也是互动及直销市场行业的提倡者，经常在复旦大学MBA研讨会上发表演说。
Jason LH Cheng
Managing Director, Shanghai OgilvyOne
Jason has over a decade of experience in direct marketing,
database management, and Response Oriented Advertising.
Founder of Apex International, An Australian Direct Marketing
firm which made brands like “Chic” and “Concierge” the premium
mail-order brands in the Australian market.
Prior to Ogilvy, Jason has held senior management positions
in the integrated marketing industry (General Manager, AdXplorer,
Shanghai) and was responsible for the re-launch of Saatchi
and Saatchi’s Relationship Marketing Department in Taiwan.
Jason has spearheaded relationship marketing and direct marketing
efforts across a wide range of clients in the Asia Pacific
region – including FarEasTone, China Mobile, HSBC, Johnson
& Johnson, Lanc?me, Unilever, Sony, Volkswagen, SAP, Coca
Cola.
As an advocate of the Interactive and Direct Marketing Industry,
Jason is a regular speaker and tutor at the Shanghai Fudan
University MBA seminars.
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