EXCHANGE RATE
Up to the currency rate Films Output/Set
RMB1,000
生活版中心跨只放 beauty 或 fashion 客户
The Center Spread of Lifestyle section is only for the beauty and fashion clients.
累计折扣
FREQUENCY DISCOUNT
三次
3 times
3%
六次
6 times
5%
十二次
12 times
10%
十八次
18 times
12%
二十四次
24 times
14%
三十六次
36 times
16%
四十八次
48 times
18%
五十二次
52 times
20%
代理佣金
Agency Commission
15%
广告格式规限
MECHANICAL SPECIFICATION
印刷 Printing
柯式 Offset
线网 Screen Line
150线 (每英寸) 150 lines per inch
稿件 Material
印刷阳片(正字药膜向下) 及四色打稿两套
Screen color – separated positives right – reading emulsion
side down,2 sets of progressive proofs
跨版
新闻版
财富版、生活版、城市版
Double Page Spread
International Section
Business,Lifestyle,Citylife
Sections
实度尺寸 Trim Size
556mm(W) x 381mm(H)
550mm(W) x 381mm(H)
版心尺寸 Type Area
530mm(W) x 351mm(H)
520mm(W) x 351mm(H)
全版
新闻版
财富版、生活版、城市版
Full Page
International Section
Business,Lifestyle,Citylife
Sections
实度尺寸 Trimmed Size
278mm(W) x 381mm(H)
275mm(W) x 381mm(H)
版心尺寸 Type Area
250mm(W) x 351mm(H)
245mm(W) x 351mm(H)
半版横放/竖放1/2 Page
1/2 横版心尺寸 Type Area(Horizontal)
250mm(W) x 175mm(H)
1/2 竖版心尺寸 Type Area(Vertical)
125mm(W) x 351mm(H)
1/3 版横放/竖放1/3
Page
1/3 横版心尺寸 Type Area(Horizontal)
250mm(W) x 117mm(H)
1/3 竖版心尺寸 Type Area(Vertical)
83mm(W) x 351mm(H)
1/4 版横放/竖放1/4
Page
1/4 横版心尺寸 Type Area(Horizontal)
250mm(W) x 88mm(H)
1/4 竖版心尺寸 Type Area(Vertical)
125mm(W) x 175mm(H)
封面拉页(实度)
GATEFOLD OF FRONT COVER (TRIM)
560mm(W) x 381mm(H)
特别封面竖放条(实度)
FRONT COVER VERTICAL BANNER (TRIM)
100mm(W) x 381mm(H)
特别封面横放条(实度)
FRONT COVER HORIZONTAL BANNER (TRIM)
280mm(W) x 70mm(H)
上、下、左、右白位尺寸为 Space to be left
for the 4 sides
15mm
出血位 Bleeding
每边5mm Allow 5mm for each bleed edge
出版日期 Publication Date
逢星期五出版 Every Friday
封面日期 Cover Date
星期六 Saturday
订位限期 Booking Deadline
出版日期前11日 11 Days before publication date
截稿日期 Material Deadline
出版日期前10日 10 Days before publication date
软性广告设计/制作费用
ADVERTORIAL DESIGN AND PRODUCTION RATE
·全版 Full Page = RMB10,000
·跨版 (2个全版) Double Page Spread
= RMB15,000
·半版 Half Page = RMB6,000
·版 Quarter Page = RMB4,000
上述广告制作费用包含的工作内容：
· 概念創意
· 撰文
· 平面設計(不多於兩次的修改，第三次修改每次收費RMB500)
· 菲林(如因客户要求修改，每次每版收費RMB200)
· 不超過一個的產品硬照(模特兒照片或圖片庫照片或多於一個產品硬照另議)
THE
ABOVE RATES INCLUDE THE FOLLOWING SERVICES：
·Creative Concept
·Copywriting
·Design Layout (Not more than
2 times of corrections to be made, the third correction
onwards will be charged at RMB500 per time)
·Films (An extra charge of RMB200
per page will be imposed for any amendment request from
clients)
·Not more than one product shot
(Extra charge will be further quoted for shooting with models,
for stock photos and for over 1 product shots to be taken)
客户别册制作费用（人民币）
SPECIAL ADVERTISING SUPPLEMENT PRODUCTION RATE（RMB）
页数
No.OF PAGES
全国
NATIONAL
华南
SOUTHERN CHINA
华东
EASTERN CHINA
华北
NORTHERN CHINA
加印费用（每本）EXTRA COST/COPY PRINTING
8
300,000
200,000
250,000
180,000
4
12
350,000
250,000
300,000
230,000
6
16
400,000
290,000
350,000
280,000
8
20
450,000
350,000
400,000
330,000
10
24
500,000
380,000
450,000
380,000
12
形式：
骑马钉装钉，随刊插送册子
FORMAT：
Stapler-binding; Loose insertion
booklet
制作包括：
·标准摄影及标准模特儿
·内容撰写及版面设计
·印刷及插送费用
·两次免费内容或设计上之更改
※客户特别指定之摄影、模特儿、纸质、形式或设计要求，以及多于两次的内容或设计更改，将另作额外报价。
PRODUCTION
INCLUDES：
·Standard photo shooting and standard
model
·Copywriting and design layout
·Printing cost and insertion cost
·2 times of free revision on design
or content
※ Addition cost will be quoted
on specified requirements set by clients on shooting, model,
paper quality, special format, special design and more than
2 times of changes on content or design layout.
版权：
别册的版权为现代传播集团所拥有，如欲取得版权将收取额外费用。
COPYRIGHT：
Copyright of the Supplement will
be owned by Modern Media Group and extra cost will be charged
for acquisition of the copyright.
订位限期：
出版日前六星期
BOOKING
DEADLINE：
6 weeks prior to the publication
date
截稿日期：
出版日前四星期
Material
Deadline:
4 weeks prior to the publication
date
付款细节：
50%款项需于订位合约签署后支付
50%余款需于别册出版日的三十天内支付
Payment：
50% down payment should be paid
after booking contract is signed
50% payment should be paid within
30 days of the supplement publication date
1. All
advertisements to appear in any publication of Modern Media
Group must comply with “The Advertising Ordinance of the
People’s Republic of China”.
2. A certificate of registration must be presented when
advertise a registered brand name and logo.
Pharmaceuticals and cosmetics advertisers must present
advertising approval certificate from the Provincial Health
Department.
Job advertising requires the approval stamp from the Labor
of Personnel Department.
School advertising must be accompanied by a certificate
from the Education Department.
3. The publisher reserves the right to revise or reject
any advertising copies or graphics.
4. Advertising copy must be delivered on or before closing
date as designated.
5. Execution of an advertising booking order is subject
to publisher’s of copy, including display, text and illustration.
6. The publisher reserves the right to reject or cancel
any advertisement at any time for any reason.
7. Cancellation will not be accepted after the booking deadline.
Cancellation either in full or in part by the advertiser
or the advertising agency of a contract nullifies all rate
and/or positioning protection for the remainder of the contract.
8. The publisher reserves the right to repeat existing material
in hand should the advertiser fail to meet the material
copy deadline.
9. The publisher will not be bound by any conditions, printed
or otherwise, appearing in orders or copy instructions when
such conditions with the regulations set forth in the rate
card.
10. In the event of nonpayment, the publisher reserves the
right to hold an advertiser and/or its advertising agency
jointly and severally liable for such monies as are due
and payable to the publisher.
