Launched in 1980 and now with a history of 27 years, Modern Weekly has
maintained high circulation, reaching 1.5 million pieces at its peak. Revamped by
Modern Media Group in December 1998, it has established itself as the high-quality
publication for the Chinese elites of the new century.
Modern Weekly is the proud recipient of the “IN STYLE LIFESTYLE NEWSPAPER
EXPERT’ S AWARD” at “THE 2005 L’ OREAL IN STYLE MEDIA AWARDS”
· Mass media of the non-mainstream media
· A newspaper with all the luxuries of a magazine
· China’s most innovative and influential publication
· The media that captivates China’ s elites
· The media that is the most international in the local market of weekly
publications
· The most comprehensive solution-provider for advertisers
“读周末画报，与世界同步”
MODERN WEEKLY KEEPS YOU IN PACE WITH THE
WORLD
形式新颖
特色鲜明 Innovative format, refreshing contents
全国首创全彩色印刷、全国发行的杂志式周报
以最具冲击力图片图解时代的杂志式周报
一报四册：新闻版、财富版、生活版、城市版
The First of its kind in China ﹣a full color, glossy, magazine-like newspaper distributed
throughout China.
Capturing the era with powerful photography.
Four major sections: News, Business, Lifestyle, and Metro.
定位 POSITIONING
非主流的主流媒体，杂志式的报纸
The mass media of the non-mainstream media, a magazine-like newspaper
新闻版 NEWS SECTION
新闻时尚化 : 纸上CNN，重点关注新闻背后的意义。
Presenting the news in a stylish way, finding out the meaning behind the news.
财富版 BUSINESS SECTION
财富新潮化 : 传播全球财经新信息、新理念、新智慧；打造中国环球视野财经读品。
Delivering global financial news, new business concepts and intelligence in a fashionable and
timely manner.
生活版 LIFESTYLE SECTION
生活品味化 : 生活方式的指引，关注消费趋势，告诉读者国际性的生活品味知识。
Enriching your lifestyle. Developing your tastes and reporting on international lifestyles and
consumption trends.
城市版 METRO SECTION
城市体验化 : 国际化与本地化信息并重，在城市体验最时尚Lifestyle。
Allowing you to experience the best of city life, insights into what’ s the talk-of-the-town, with
both local and international information.
别册 SPECIAL SUPPLEMENT
别出心裁的分册，从概念、内容到设计都与众不同的专题特刊，以国际化的视野刷新对概念的诠
释、品牌的理解、时尚的捕捉。
A special and separate insert with attractive design and layout, the Special Supplement
develops Modern Weekly ’ s cosmopolitan brand image and reputation for innovative publishing.
品牌传播营销的最佳管道 实施品牌战略的理想工具 THE BEST CHANNEL FOR BRAND MARKETING
读者才识 卓越超群 ELITE READERS
读者遍布全国各大城市，主要为社会成功人士、公司决策阶层，具有高品味、高收入及高消费力的精英人士。
Modern Weekly attracts readers from all major cities in China, with the majority from the upper
echelons of Chinese society; corporate decision makers and those with fine tastes; readers with
high disposable incomes and strong consumption power.
目标受众 TARGET AUDIENCE
20~45岁、个人年收入达8万元人民币以上的大都市精英
Aged 20 to 45, personal annual income of RMB80,000 and above.
传阅率 PASS-ALONG READERSHIP
高达1:4，保存时间长达一周以上（比一般新闻性报刊保存时间更长）
4 times for a period of seven days (a longer lifespan than daily newspapers)
总受众量 TOTAL READERSHIP
超过199万
Over 1.99 million
总发行量TOTAL CIRCULATION
高达每周53.5万
535,000 copies per week
精英观念，国际视野。立足全球，以国际性视野和价值观透析今日世界发生的一切；以最具特色的时尚手法演绎国际新闻信息；以最具冲击力的图片为读者解读这个变幻无定的时代。
Elite concept. International vision. We look to the world – analyze the world’s
events through international vision and values, interpret international information
through unique contemporary approaches, and decipher this fast changing era
with pictures of the highest impact.
新闻版2008年主要栏目 MAJOR CONTENTS of 2008
一周 THE WEEK
当周国际重要新闻拼盘。由焦点话题、引语、数字、观察、名人访谈、名利场、里程碑、专栏等众多栏目组成。
This is a media snapshot of weekly international
news. Comprising all kinds of components –Focus,
Verbatim, Numbers, Observation, Q&A, Vanity Fair,
Milestone, Column, etc. 纵深 IN DEPTH
国际焦点时事新闻和人物的深入解读。
An in-depth analysis on global issues and personae. 军事 MILITARY AFFAIRS
对国际军事热点的追踪和解读。
Trail and analysis on international military affairs. 封面故事 COVER STORY
对国际最热门新闻人物或重大国际新闻事件作一种专题性的综合报道和评述。
Comprehensive report and unique review of most
significant news, events and people in the world. 科技 TECH & SCI
用深入浅出的语言和形式报道国际科技领域的新发现、新发明、新趋势。
Explanation of latest findings, inventions and tendencies in the realm of technology and science in a
simple way. 环保 ENVIRONMENT
关注国内外环保领域的热点新闻和趋势，以树立环保意识为己任。
Focus on hot news and trends of global environmental protection. 特别报告 SPECIAL REPORT
月度话题性新闻策划。对近期热点话题作一种高瞻远瞩式的观察。
Monthly report of news topic.Views on recently hot
topics in strategically advantageous position. 文化 CULTURE
以更具设计感的形式来演绎世界文化、艺术等领域的新闻人物与事件。
Annotation with fresh ideas on personae and issues
in a worldwide field of culture and art. 教育 EDUCATION
对各国教育现状进行分析报道，重点关注对我国有启发作用的先进教育机制与经验。
Analysis and coverage of global educational
actualities, with special concern of advanced foreign
educational systems and experience that would
inspire our own country. 探索之旅 DISCOVERY
与DISCOVERY频道合作，选取其关于探求未知与已知世界的可读性选题，将电视节目内容用平面媒体形式进行再次演绎。
Cooperating with Discovery Channel, presenting the unknown world in the form of paper media. 纵横 ISSUE
轻松演绎国际万象，如国际名人逸事及一些有趣的可读性强的新闻话题。
Lite interpretation of international phenomena, including celebrity news and interesting news topics. 娱乐 ENTERTAINMENT
深度检阅全球娱乐动向。
An in-depth look at global entertainment trends. 谈资 GOSSIP
国际八卦新闻的另一种解读。
Different analyzing of international gossips. 镜像 IMAGE
有趣的新闻图片故事。
Interesting story of news photographs.
BUSINESS SECTION 财富版将划为信息、创新、人物、公司、思维和随笔六大版块。信息版块主要是国内外财经大事的速读；创新版块主要关注国外具有创新精神的商
业模式，解读最新商业运作理念；人物版块主要是国内外顶级CEO和具有企业家精神的人物采访；思维版块主要介绍先进的管理理念和品牌运作模式；随笔版块主要是名家们在经济、人文、商史等范畴的思想荟萃。
The Business Section comprises 6 major areas: News, Innovation, People,
Company, Mind and Essay. Information captures major domestic and
international financial news; Innovation highlights creative business models
and latest operating business concepts outside China; People profiles
prominent CEOs and entrepreneurs in and out of China; Mind introduces
forward-looking management philosophies and brand concepts; and Essay
collects expert views on economy, humanity and business.
财富版2008年主要栏目 MAJOR CONTENTS OF 2008
资讯 UPFRONT
· 速览：包括图片新闻、图说、一周引语在内的财经新闻的浓缩
· Brief News: Concise financial news coverage that
includes news photos, chart statistics, hot words of
the week and financial buzz words.
· 大事件：最重要的国际财经大事件精选
· World News: Top international financial news.
· 企业界：各大行业内最新、最重要的消息公布
· Corporate News: The most updated and important
news in every industry
· 名利场：商界名人的最新动态以及意见领袖的激烈言词
· Who’s News: The activities of the famous
businessmen and the words and opinions of leaders.
· 亮相：本周最受关注的财经人物
· Facetime: The most eye-catching characters in the
week.
· 财富观察：评论家对当周国际财经事件作一种高瞻远瞩式的观察
· Observer: An opinion column on weekly international
monetary events in strategically advantageous
position.
· 话题：分析具有讨论意义的财经现象
· Topics: Analysis of meaningful financial phenomena.
· 创新：讲述极具借鉴意义的国外的具有创新精神的商业模式和运作故事
· Innovation: Highlighting innovative business models
and operating examples outside China that are of
reference value. 商圈 BIZ CIRCLE
· 汽车: 评述全球汽车行业动态
· Auto: Reports and analyses of the movements in
the auto industry worldwide.
· 科技: 聚焦IT业的推陈出新
· Tech: Focuses on the latest IT offerings.
· 金融: 国际范围内的金融活动与国际间的资本运作
规律
· Financial: Focus on global financial industry and
international capital movements.
· 竞争: 各个产业中势均力敌的公司在商海中比拼实况
· Competition: Analysis of competition between
companies in varied industries.
· 特写: 深入挖掘话题性事件，讲述事件真实的一面
· Feature: In-depth probe into topical issues to
stimulate thinking among the readers. 人物 PEOPLE
· 封面故事：热点财经人物
· Stories about CEOs of Fortune 500 enterprises or financial celebrities.
· 行业精英：职场精英的采访实录
Interviews with elites or professionals, recording their words, acts and thoughts.
· 梦想家：国际商业精英实现梦想的历程
· Life stories about entrepreneurs or founders who start from scratch. 思维 MIND
· 品牌: 创建、培育以及提升品牌价值的技巧
· Brand: Opinions about brand building and brand
values
· 管理: 介绍全球最先进的管理理念和竞争模式
· Management: Introducing the most updated
worldwide management concepts.
· 案例: 以企业案例为蓝本，管理咨询专家亲自为企业把脉
· Case study: Case study of enterprises with solutions
provided by experts or consultants.
· 随笔: 财经界名人分别在经济、人文和商史等方面的思想荟萃
· Essay: Financial celebrities will share their views
on economy, humanity and business.
各个版块的使命 封面：Role Model 优质生活，精神标杆 时尚：Above Fashion 处于时尚，超越时尚 美容：Soul Beauty 由内到外，兼备之美 生活：Life Attitude 生活美学，态度为先
以情景化，艺术化，时尚化的方式呈现具有国际风格的社会精英生活方式
To present the jet-setting international lifestyle of the elites in holistic, chic and aesthetic ways.
时尚 FASHION
处于时尚，超越时尚Above Fashion
· New (Information)
资讯为重，报道最新时尚国际资讯及热门话题：流行通信、摩登一周、潮流热点、辑录时尚名人名言的启发性金句，引证潮流、明星作家专栏、各种时尚专题研究。
Focuses on the latest news, people and events in the world of fashion: Grazing section with Global News, Happenings, Hotlist and Quote of the Week, Celebrity Columnist, Timely Features inserted occasionally.
· Now (Application)
应用为主，提供购物及形象指导，教导读者演绎最适合自己的风格，以及营造个人魅力，栏目包括：潮流问答、风格教室、本周编辑精选产品及摩登搭配。
Consumer-oriented with lots of shopping and styling solutions. Practicality and accessibility without losing sight of MW's core values: Grazing section with trendsetter Q&A, Style Doctor; Must-have and Best-of product shots, Get the Look mix-and-match shoot.
· Next (Aspiration)
启发至上，透过时装大片，以西方时尚精髓体现个中独特美。
Fashion shoot that is both aspirational and inspiring. "Asian Aesthetic" which combines the best of the West with a distinctly Chinese sensibility.
· Nostalgia (Education)
怀旧中创新，介绍时装品牌或故事时带出世界时装历史，讲欧美时装史时带出某个品牌的经典款式与型号。
Feature/picture story that looks back at evolution of particular fashion house, garment or trend.
美容 BEAUTY
由内到外，兼备之美 Soul Beauty
· Beauty Special
美容大片: 优雅与实用并存，引领美容新风尚
Beauty Spread: Intensify artistic and stylish
presentation
·
Beauty Flash/Editor’s Choice
创意方式呈现一个主题的产品
Another theme product of creativity
· Beauty Topic
关注于单一主题或单一情境，内容深入浅出
In-depth look at a special theme or scenario
· Beauty Talk
美容专家或偶像的私家意见
Personal opinion of beauty experts or idols
· Wellbeing
追求身心平衡，内外和谐的健康观念
Inner and outer balance and harmonious lifestyle
生活LIFESTYLE
生活美学，态度为先 Life Attitude
· Life Artist: 采访国内外意见领袖，文化大师，深入他们的生活态度及独特视角。
Interview with Local and international opinion leaders, culture masters and delve into their life attitudes and visions.
· Life Style: 设计新风格，新品味，新产品的介绍。体验性深度旅游，介绍生活方式新思潮。
Introduce new design style, new perspectives, new products, new ways of living and thinking.
· Life Gear: IT、汽车及手表等牵涉到功能及美学性创作并重的生活用品，以专家意见和实用性并重的方式进行。
Views and practical reviews on automobiles, watches and other lifestyle accessories.
METRO SECTION
WEEKLY MAGAZINE TARGETING THE GROWING INTERESTS OF THE CHINESE MIDDLE CLASS, THE SO CALLED CHUPPIES(CHINESE URBAN PROFESSIONALS). THE MOST UPDATED TRENDS FROM AROUND THE WORLD. DISCOVER EVERY MAJOR CHINESE CITIES'(MAINLY BEIJING, SHANGHAI, GUANGZHOU, SHENZHEN AND HONG KONG) BEST KEPT SECRETS, FEATURES ON VARIOIS HOT ISSUES FROM ARCHITECTURE, LANDM ARKS, CONSUMERISM, CULTURAL ACTIVITIES, ENTERTAINMENTS TO OTHER EXCITING PHENOMENA.
城市版定位：城市生活风尚标
焦点关注：流行文化 潮流地标 奥运姿采
2008年方向：城市版要成为——城市时尚风向标
捕捉城市变化新趋势 寻找城市兴奋点
LOCAL CITIES, GLOBAL VIEWS THE DIRECTORY OF MODERN CITY LIFE
城市版为专门针对城市中产读者群的城市话题信息周刊，网罗国际大都会及中国新兴大城市的生活潮流，引进国外先进生活概念，发掘主要为北京、上海、广州、深圳及香港的地道特色民生剧变，与时俱进，捕捉城市的变化及兴奋点。深入中产读者群的生活各领域，广泛报道包括建筑、地标、消费、文娱、潮流现象各种城市话题。
A weekly magazine targeting the growing
interests of the Chinese middle class, the so
called Chuppies (Chinese Urban Professionals).
The most updated trends from around the
world. Discover every major Chinese cities’(mainly Beijing, Shanghai, Guangzhou, Shenzhen
and Hong Kong) best kept secret. Features on
various hot issues from architecture, landmarks,
consumerism, cultural activities, entertainments
to other exciting phenomena.
城市版2008年主要栏目
MAJOR CONTENTS of 2008
城市观察 CITY EYE
明快简短速报信息，总览国内外大都会脉搏，掌握城市每周话题 in & out。
A quick glance at hot issues from around the world.What’s hot , what’s cool. Brief and concise updates
from major Chinese cities. 地球村 GLOBAL
全球化之下，同一主题，反映伦敦、北京、上海、香港的生活细节。
Writers from London , Beijing, Shanghai and Hong
Kong will express the diversity of city lives under the
same topic. 城市地图 CITY SPY
四地生活消费指南，由当地品味领袖每周到各大品牌店精选最新最有趣产品介绍，助消费者尽享生活情趣，严选奢华精品。介绍最新时装热话，点击最in时尚胜地，报道潮流新宠。
A personal shopping guide to your luxurious brands
selected by various taste-leaders from 4 major cities. 封面专题 COVER STORY
三地特派专题记者，关注国际都会及中国本土社会文化潮流现象，推扬新生活形态，引进新生活观念，从点见面透视城市现象背后的意义。
In-depth and timely features on local and global
social issues related to urban culture. Discover the
meaning of the issue underneath. 奥运城市 OLYMPIC CITY
以城市学的角度解读OLYMPIC为城市带来的摩登改变。以话题小专题的形式展开讨论，以城市学和摩登年代的概念来讲述OLYMPIC GAMES给人们的
生活带来的变化和一些有意义、有意思的事情。
A column reporting all those phenomena before the
Beijing Olympic Games. 美食享乐 DINING
搜罗四城美食信息，包括新店开张、新菜单、厨师文化，林林总总吃得是福。
Colourful and practical guide for fine dining around
the 4 cities. 城市享乐 ENJOY CITY
寻找城中享乐游玩最新趋势，共享户外活动或恬静养性之城市人消闲新法。
To discover the best kept secrets of leisure activities. 社交圈子 SOCIAL REPORT
网罗每周城中热门话题派对，进入鲜为人知的奢华圈子。
Bring you close to the secret and glamorous world of
the city’s most vibrating parties. 新新人类／新鲜血液 NEW BLOOD
介绍最具创意国内新创作势力。
Show you who are the most creative young talents in
China. 职场闯荡 CAREER PATH
职场新人类的生活锦囊。
A guide to success for the young and professionals
in their career paths. 文化风潮 ART MAP
网罗四地每周最热门文化艺术活动预览及评论。
Monitoring the art scenes of major cities, with brief
summary and in-depth reviews. 流行字报／文化特攻 POP NEWS
三城每周话题阅读风气、畅销书排行榜及流行的音乐与电影。
Reviews on weekly bestsellers, most-watched movies
and pop music. 安乐窝 SWEET HOME
地产界焦点，最新楼盘及家居设计好介绍。
Close monitoring of the real estates and new trends
of home decoration. 勇闯大都会 METROPOLIS REVIEW
著名杂志文化观察家令狐磊每周对全球及国内杂志界的独到评点。
Famous cultural critic Rocky Liang’s column on global
magazine culture. 城市亮点 CITY HIGHLIGHT
客户活动亮点，热门派对回顾。
Reports on clients’ functions and different happenings
of the week. 城市笔记 EDITOR’S CHOICE
商业及品牌活动信息，丰富详实。
On-time reporting of day-to-day business activities
and commodity information.
别出心裁的分册，从概念、内容到设计都与众不同的专题特刊，以国际化的视野刷新对概念的诠释、对品牌的理解、对时尚的捕捉。别册与《周末画报》主刊既成互补又有呼应，从时尚、生活到因应客户需要而制作，设计形式不拘一格，给予创新意念及客户品牌全方位的展现空间。
A special and separate insert with attractive design and layout, the
Special Supplement develops Modern Weekly ’s cosmopolitan brand
image and reputation for innovative publishing.
In the same vein as Modern Weekly , the special supplement combines
original creative concepts and strong brand building messages.
精英观念，国际视野。立足全球，以国际性视野和价值观透析今日世界发生的一切；以最具特色的时尚手法演绎国际新闻信息；以最具冲击力的图片为读者解读这个变幻无定的时代。
BUSINESS SECTION
各个版块的使命
METRO SECTION
