| ■《周末画报》广告价目表 ■ModernWeekly.com网站广告价目表 |
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| 周末画报广告价目表（人民币）2005年1月1
Effective January 1st, 2004 |
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| 版面四色 |
Size Position4 Color |
全国版
National Section |
单个地区版
Any One City Section |
两个地区版
Any Two City Section |
| 普通版面 |
Run of page(R.O.P) |
美圆 |
人民币 |
美圆 |
人民币 |
美圆 |
人民币 |
| 全版 |
Full Page |
12,705 |
105,452 |
7,560 |
62,748 |
10,185 |
84,536 |
| 半版竖放 |
1/2 Vertical |
9,660 |
80,178 |
5,985 |
49,676 |
7,665 |
63,620 |
| 半版横放 |
1/2 Horizontal |
9,030 |
74,949 |
5,565 |
46,190 |
7,245 |
60,134 |
| 1/3版竖放 |
1/3 Vertical |
7,140 |
59,262 |
4,305 |
35,732 |
5,670 |
47,061 |
| 1/3版横放 |
1/3 Horizontal |
6,615 |
54,905 |
3,990 |
33,117 |
5,355 |
44,447 |
| 1/4版竖放 |
1/4 Vertical |
5,460 |
45,318 |
3,360 |
27,888 |
4,410 |
36,603 |
| 1/4版横放 |
1/4 Horizontal |
5,040 |
41,832 |
3,150 |
26,145 |
4,200 |
34,860 |
| 跨版 |
Double Page Spread |
25,410 |
210,903 |
18,375 |
152,496 |
24,465 |
169,072 |
| 特殊版面 |
Special
Position |
| 新闻版 |
International News Section |
| 封底 |
Outside Back Cover |
34,960 |
290,168 |
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| 封二全版 |
Inside Front Cover |
25,533 |
212,090 |
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| 封二跨版 |
Inside Front Spread |
37,730 |
313,159 |
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| 封底内页 |
Inside Back Cover |
17,850 |
148,155 |
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| 封面拉页 |
Gatefold of Front Cover |
39,600 |
328,680 |
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| 特别封面竖放条 |
Front Cover Vertical Banner |
23,100 |
191,730 |
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| 特别封面横放条 |
Front Cover Horizontal Banner |
23,100 |
191,730 |
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| A5版 |
Page A5 |
16,720 |
138,776 |
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| 正中跨版 |
Center Spread |
30,450 |
252,735 |
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| 生活版
|
Lifestyle
Section |
| 封底 |
Outside Back Cover |
24,200 |
200,860 |
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| 封二全版 |
Inside Front Cover |
18,700 |
155,210 |
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| 封二跨版 |
Inside Front Spread |
31,900 |
264,770 |
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| 封底内页 |
Inside Back Cover |
15,700 |
130,725 |
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| C5版 |
Page C5 |
16,500 |
136,950 |
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| 正中跨版 |
Center Spread |
30,580 |
253,814 |
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| 财富版
|
Business
Section |
| 封底 |
Outside Back Cover |
20,350 |
168,905 |
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| 封二全版 |
Inside Front Cover |
16,500 |
136,950 |
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| 封二跨版 |
Inside Front Spread |
26,620 |
220,946 |
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| 封底内页 |
Inside Back Cover |
14,700 |
122,010 |
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| B5版 |
Page B5 |
15,400 |
127,820 |
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| 正中跨版 |
Center Spread |
26,250 |
217,875 |
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| 城市版
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Citylife
Section |
| 封底 |
Outside Back Cover |
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|
17,325 |
101,343 |
23,205 |
135,124 |
| 封底内页 |
Inside Back Cover |
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|
11,025 |
73,206 |
14,910 |
97,608 |
| 正中跨版 |
Center Spread |
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|
18,375 |
130,752 |
24,465 |
174,300 |
| 指定版位 |
Available Fixed Position |
+15% |
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| 累计折扣
FREQUENCY DISCOUNT |
三次
|
3 times |
3% |
六次
|
6 times |
5% |
十二次
|
12 times |
10% |
十八次
|
18 times |
12% |
二十四次
|
24 times |
14% |
三十六次
|
36 times |
16% |
四十八次
|
48 times |
18% |
五十二次
|
52 times |
20% |
| 代理佣金 |
Agency Commission |
15% |
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| 广告格式规限
MECHANICAL SPECIFICATION |
印刷 Printing
|
柯式 Offset |
| 线网 Screen Line |
150线 (每寸) 150 lines per inch |
| 稿件 Material |
印刷阳片(正字药膜向下) 及四色打稿两套 |
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Screen color – separated positives right – reading emulsion
side down, |
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2 sets of progressive proofs |
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| 跨版 |
新闻版 |
财富版、生活版、城市版 |
| Double Page Spread |
International Section |
Business,Lifestyle,Citylife
Sections |
| 实度尺寸 Trim Size |
556mm(W) x 381mm(H) |
550mm(W) x 381mm(H) |
| 版心尺寸 Type Area |
530mm(W) x 351mm(H) |
520mm(W) x 351mm(H) |
| 全版 |
新闻版 |
财富版、生活版、城市版 |
| Double Page Spread |
International Section |
Business,Lifestyle,Citylife
Sections |
| 实度尺寸 Trimmed Size |
278mm(W) x 381mm(H) |
275mm(W) x 381mm(H) |
| 版心尺寸 Type Area |
250mm(W) x 351mm(H) |
245mm(W) x 351mm(H) |
| 半版横放/竖放1/2
Page |
| 1/2 横版心尺寸Type Area(Horizontal) |
250mm(W) x 175mm(H) |
| 1/2 竖版心尺寸Type Area(Vertical) |
125mm(W) x 351mm(H) |
| 1/3
版横放/竖放1/3
Page |
| 1/3 横版心尺寸Type Area(Horizontal) |
250mm(W) x 117mm(H) |
| 1/3 竖版心尺寸Type Area(Vertical) |
83mm(W) x 351mm(H) |
| 1/4
版横放/竖放1/4
Page |
| 1/4 横版心尺寸Type Area(Horizontal) |
250mm(W) x 88mm(H) |
| 1/4 竖版心尺寸Type Area(Vertical) |
125mm(W) x 175mm(H) |
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| 封面拉页 (实度) Gatefold of Front Cover
(Trim) |
560mm(W) x 381mm(H) |
特别封面竖放条(实度) Front Cover Vertical Banner
(Trim)
|
100mm(W) x 381mm(H) |
特别封面横放条(实度) Front Cover Horizontal
Banner (Trim)
|
280mm(W) x 70mm(H) |
| 上、下、左、右白位尺寸为 Space to be left for
the 4 sides |
15mm |
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出血位 Bleeding
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每边5mm Allow 5mm for each bleed edge |
出版日期 Publication Date
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逢星期五出版 Every Friday |
封面日期 Cover Date
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星期六 Saturday |
订位限期 Booking Deadline
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出版日期前11日 11 Days before publication date |
| 截稿日期 Material Deadline |
出版日期前10日 10 Days before publication date |
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